The company „Frutti“ d.o.o. was founded in 1990. in Sabac, in the Republic of Serbia. Since its establishment, our primary activity has been the production of refreshing soft drinks. At the very beginning back in 1990, production was organized in a production facility of 50 m2 with only 3 workers. Not long after that, in 1998, the company started its secondary activity, which continues to this day, the wholesale of beverages and the retail facility, which today has a total of 15 facilities. The company „Frutti“ d.o.o. began its partnership with the renowned company and brand "Sinalco International Brands" in 2012 for the territory of the Republic of Serbia.

As a result of good business for many years, as well as with increasing demands in the production itself, the company "Frutti" d.o.o. opens a new production plant in 2015 with a total of 4000m2 in the industrial zone of Sabac, which is equipped with all the latest requirements of good manufacturing practice for the production of soft drinks, which guarantees complete safety of the process and the finished product. Today, the company employs about 70 workers of various profiles, and has its own fleet of about 30 vehicles for various purposes. We have the knowledge, abilities, energy and desire to accept the challenges that are set before us in the domestic market in order to develop in accordance with the set goals and given policy plans of our development.


The magic began in 1902 with celebrated naturopath Friedrich Eduard Bilz and the visionary industrialist and beverage expert Franz Hartmann creating Bilz-Lemonade. They wanted to make a drink that would support workers with hydration, vitamins and revitalising flavours. We’re still on the same mission today: to bring refreshment to everyone. Our name has become synonymous with quality, taste and refreshment, and wherever in the world you see our iconic logo, you know you’ve chosen a product that embodies these values.


1905 to 1963

In 1905, after a competition to choose the name, Sinalco emerged. The name was inspired by the Latin “sine alcohole” (without alcohol) and registered as a worldwide trademark. In 1937 the “Red Dot” logo was developed, making Sinalco instantly recognisable worldwide. 1950 saw the creation of the classic Sinalco bottle – a revolutionary design that boosted the brand to become a household name into the 1960s.

1964 to 2000

Throughout the Swinging Sixties, Sinalco became a soft drink of choice in Europe. In 1979 the legendary jingle, “Die Sinalco schmeckt” was adopted as the sound of Sinalco. It’s a sound that still swings, as it’s fondly remembered across Germany. Here, after the advertising success of the jingle and with our iconic bottle, Sinalco was virtually synonymous with lemonade. Throughout the latter half of the 20th-century, we kept our distinctive “Red Dot” logo and expanded even further across Europe and the rest of the world. Even with a facelift of our bottle to celebrate the millennium, our “Red Dot” stayed at the heart of our identity.

2001 to 2009

In keeping with the get-up-and-go attitude of the new millennium, Sinalco spent the early years of the 21st-century expanding our range to bring new and exciting flavour sensations to the world. In 2005, we celebrated our 100th birthday. Since 2007 Sinalco has been acknowledged as “Brand Of The Century” by the association “German Standards”.

2001. do 2009. Godine

In 2010, as we entered a new decade, it was time to adapt our brand image for a new age, and our famous “Red Dot” got a 3D makeover to bring it up to date without losing the heritage look. Our logo may have had a makeover, but our mission and the quality of our recipes stayed the same – as ever, Sinalco remains true to itself.

go top